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The importance of rural areas
Transforming places > The importance of rural areas
The importance of rural areas
The East of England has more than 80 per cent of its land classified as rural and 40 per cent of the region's population live within these areas.
Rural areas and their communities make a vital contribution to the prosperity of the East of England with food, drink and the associated supply chain accounting for 14 per cent of the region's economy.
Two in every five business start-ups are in rural areas and 95 per cent of businesses in rural areas employ fewer than ten people. The provision of social, economic and environmental facilities in rural areas is an essential part of their sustainable development.
EEDA has put activities in rural parts of the region at the heart of what it does. Rather than separate rural work, we have integrated the rural dimension into each of EEDA's main areas of activity. This approach recognises the inter-dependence of the rural and urban areas.
The rural areas in the East of England play a vital role, with the majority of small and medium-enterprises located within rural areas. EEDA also plays a role in supporting the region's market towns - another key element in the region's economic life.
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